The number one mistake business owners make is not claiming and verifying their online business listings. It’s like being left out of the Yellow Pages. For marketers, getting their clients’ businesses listed online is one of the biggest SEO practices and it’s easy.
Many directories will not just list your local business but they also offer options to claim ownership of the listing. Why is this important? Well, if you own the listing, you can then have more control over it.
For instance, with Google Places directory listing, every local online marketing campaign for a local business should take ownership and verify their Google Places listing. This is the one that will show up in the top of Local Maps for your customer’s targeted keywords.
Here’s what you can do for your customers online business listings:
- You can completely optimize the listing for search engines.
- You can add and control images, descriptions, and videos.
- You can monitor and respond to customer reviews.
Attract more prospects with an optimized listing; the more positive reviews the higher your listing will rise to the top.