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Why Claim & Verify Business Listings

Friday, November 18th, 2011

The number one mistake business owners make is not claiming and verifying their online business listings. It’s like being left out of the Yellow Pages. For marketers, getting their clients’ businesses listed online is one of the biggest SEO practices and it’s easy.

Many directories will not just list your local business but they also offer options to claim ownership of the listing. Why is this important? Well, if you own the listing, you can then have more control over it.

For instance, with Google Places directory listing, every local online marketing campaign for a local business should take ownership and verify their Google Places listing. This is the one that will show up in the top of Local Maps for your customer’s targeted keywords.
Here’s what you can do for your customers online business listings:

  • You can completely optimize the listing for search engines.
  • You can add and control images, descriptions, and videos.
  • You can monitor and respond to customer reviews.

Attract more prospects with an optimized listing; the more positive reviews the higher your listing will rise to the top.




Using Local Web Listings in SEO

Friday, November 18th, 2011

For SEO, local business listing verification is one of the most important services you can provide your customers. Making sure your clients’ information is submitted accurately and then claimed and verified can be extremely time consuming. Oftentimes, waiting for clients’ to verify a business listing for search engines to pick up, can take a great deal of time and energy.

Knowing exactly what keywords are needed, clearly outlining your client’s business specialties are all pertinent for optimization. While your customers are concentrating on their daily business/customer needs; leaving this process in their hands will often lead to unnecessary delays even weeks before submission is complete. Having a dependable staff to submit, claim and verify takes the hassle out of online business listings. Not only will your client listings be completed in a timely manner, they will also be done correctly to ensure your listings are ranking high in search engines.

Along with company name, location, contact information, hours of operation and payment methods, most search engines allow for logos, photos and videos to be uploaded. There are other optional details that can be added as well, that might relate to your business, such as parking availability.

Your clients’ business listings data is seen by everyone searching online and therefore you must be accurate. Name, Address and Phone Number are attributes that anchor your identity with local search listings for cross-verification and linking.  This should always be a part of your SEO campaigns in helping your clients get accurate claimed and verified listings online.





Why Submit An Online Business Listing?

Friday, November 18th, 2011

A surprisingly high number of marketers fail to realize that the submission of their clients’ online business listing requires several important finishing steps. This includes the claiming and verifying process which must be performed to own and claim your the customer profile.

To have a web listings expert on your team can be a tremendous online advantage.

Here are four primary steps you should complete:

  • Make careful consideration of how you would like your firm to appear in the search engines, i.e., multiple locations, hours of operation, payment methods, videos, logos, and full service descriptions.
  • Assemble your client details, text content, impressive images or logos, and even presentation videos which can serve to supplement your online presence.
  • Either you or your online representative will submit your details to Google Places, Yahoo Local, Bing Local and FourSquare.
  • Last, begin the claiming and verifying process so you can own your profile online.

The claiming and verifying process for a local web listing can be the most complicated to accomplish for most firms. Despite money and time invested, business owners consistently ignore or fail to receive the PIN number to verify and claim their business profile. As you may now see more clearly, your task is to secure a stronger online business presence with a team of professionals who truly understand the obstacles to be overcome in claiming these profiles.

It helps even more when that firm also cares about the continued reputation and welfare of your business. Click here to present your online business listings with confidence and convenience plus maximize the effectiveness of your sales conversions.