Using Local Web Listings in SEO
For SEO, local business listing verification is one of the most important services you can provide your customers. Making sure your clients’ information is submitted accurately and then claimed and verified can be extremely time consuming. Oftentimes, waiting for clients’ to verify a business listing for search engines to pick up, can take a great deal of time and energy.
Knowing exactly what keywords are needed, clearly outlining your client’s business specialties are all pertinent for optimization. While your customers are concentrating on their daily business/customer needs; leaving this process in their hands will often lead to unnecessary delays even weeks before submission is complete. Having a dependable staff to submit, claim and verify takes the hassle out of online business listings. Not only will your client listings be completed in a timely manner, they will also be done correctly to ensure your listings are ranking high in search engines.
Along with company name, location, contact information, hours of operation and payment methods, most search engines allow for logos, photos and videos to be uploaded. There are other optional details that can be added as well, that might relate to your business, such as parking availability.
Your clients’ business listings data is seen by everyone searching online and therefore you must be accurate. Name, Address and Phone Number are attributes that anchor your identity with local search listings for cross-verification and linking. This should always be a part of your SEO campaigns in helping your clients get accurate claimed and verified listings online.